The latest TNS-Plog American Traveler Survey reaffirms that the travel agency client is a “higher-value” customer than the traveler who books his trips direct.
According to a special analysis of travel agency users and non-users commissioned by Travel Weekly, agency clients, on average, travel more and spend more.
Tour and cruise operators already know that; they’ve seen similar statistics before, some based on their own research.
It would seem a simple matter for suppliers, armed with this knowledge, to put it to use, but it’s not a simple matter. It turns out that there are many and various ways to find and keep those high-value clients.
